Method 22 of 100: Affinity Diagramming

100 User Experience (UX) Design and Evaluation Methods for Your Toolkit

by Chauncey Wilson

This is the 22nd in a series of 100 short articles about UX design and evaluation methods. Today, I will discuss affinity diagramming, a method for organizing qualitative data into related groups as an individual or group. This method can be used to make sense of data from lab studies, field studies, open-ended questions, brainstorming, diary studies and other methods that produce qualitative data. Affinity diagramming is often done by a group of people in a room with sticky notes, but you can also do this remotely with tools like Google® Spreadsheet (see below), card sorting software and Microsoft® Sticky Sorter.  

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