Eunice Chang is a Principal User Researcher on the AutoCAD product design team in San Francisco, and leads research for AutoCAD’s web and mobile initiatives. Her projects have included ethnographic research and photo diaries related to mobile AutoCAD needs, and iterative research on features such as drawing and customization sync. Partnering with colleagues in SWSS, she has lead strategic research initiatives to define the future of the AutoCAD user experience in 5 years. She has also introduced new research methods to the AutoCAD team, including Design Jams, in which designers and researchers work closely with end users to develop new concepts and features in a collaborative setting.
Prior to joining Autodesk, she worked at Intuit and supported the web and mobile initiatives on the QuickBooks team. She has her Ph.D. in Psychology from Cal and was also closely tied to the School of Information, where she studied User Research and Design.